Tabletop Trends: Quick Sticks: a short guide to stick blenders
Quick Sticks: a short guide to stick blenders
What a brilliantly useful and versatile gadget the stick blender is. With more and more choice of models, what features will your customers benefit from? Here two of FEA’s leading stick blender suppliers, FEM and Mitchell & Cooper, give their thoughts.
There’s a huge range of stick blenders out there, especially at the cheaper end of the market, so it’s become more difficult for end users to make an informed choice. The commercial stick blender market is seeing strong demand, especially for high-powered models suited to large-scale food prep. Versatility and value are also key drivers, with higher quality models proving popular – customers are willing to pay a bit more for a reliable, effective stick blender.
The lifetime of a stick blender is a major consideration, with the focus on features such as power, durability, and ease of maintenance. Detachable shafts allow for quick cleaning and replacement, while variable speed control ensures versatility for different food textures. Ergonomic design is key for user comfort, especially in busy kitchens. Safety features, such as cooling systems, high viz power cables and reinforced blades, also add value.
Your customers may be tempted by cheaper, lower powered units, but in most cases these are not the most economic choice. Often a stick blender can be rendered redundant by burning out on jobs that it's not cut out for. A high power, robust unit will be able to deal with the day-to-day barrage it will take in the kitchen. It's also important to look at the warranty the manufacturer offers.
Dealers will be advising customers on choosing the size and power for their stick blender, so they need to find out their needs, to specify the right model for the job. Overloading a blender can cause wear and tear, so matching motor strength to kitchen volume is crucial. Maintenance and correct blade selection also impact on performance and longevity. A customer planning to spend a considerable amount on a larger stick blender will benefit from one that’s able to perform multiple tasks, and will expect it to have a good lifespan.
Six top tips to help your customers look after their stick blender
- Regular cleaning is essential – detachable shafts make this easier
- Avoid submerging the motor unit in water
- Always dry components thoroughly
- Use the correct speed and avoid overloading the motor
- Routine blade checks help maintain performance
- Proper storage prevents damage
Thanks to FEM and Mitchel & Cooper for help with this article. Here are their Star Stick Blenders!
FEM
Hamilton Beach Commercial Big Rig and Mini Rig stick blenders are both popular choices, and both have a two year warranty. The Big Rig comes with a sealed shaft and blade unit, so there are no places where food can build up, and a storage hook which enables you to safely store the unit on the wall out of the way. Customers purchase a single head unit, with the desired length shaft, and then can choose from four other shaft lengths and a whipping attachment. The Big Rig’s coloured LED lights advise on the state of the unit, reducing the risk of overheating. All Hamilton Beach Commercial stick blenders come with a striking high vis yellow cable, which is great in busy kitchens where cables can become trip hazards.
fem.co.uk
Mitchell & Cooper
Our Dynamic stick blenders are a popular choice in the UK due to their reliability and ergonomic design. Their detachable shafts allow for quick cleaning and replacement, while variable speed control ensures versatility for different food textures. The Dynamic range offers solutions for every kitchen size, from compact to heavy-duty models. The Dynamic Master DMX91 is a standout. With a powerful 600W motor and a 410mm detachable shaft, it’s perfect for high-volume kitchens. It’s durable, ergonomic, and able to blend up to 100L. The MX91’s variable speed control and reinforced blades offer precision and longevity. Sustainability is a growing focus, and investing in long-lasting, repairable equipment like Dynamic stick blenders helps reduce waste in commercial kitchens.
mitchellcooper.co.uk
Don't miss out on Tabletop Trends - Sign-up to our mailing list
The next Light Equipment and Tableware Forum will be taking place on 20 & 21 May 2025 at the Oxford Belfry.
If you are a distributor or dealer of light equipment and tableware and want to experience the latest trends and innovations to hit the market then please register your interest to attend and we will make sure that you are notified as soon as tickets are live.
“There’s no way that our sales teams could visit this many suppliers over the course of one a half days. The LET Forum is brilliant for bringing everyone together, saving us time on the road, and ensuring that we are ahead of the curve for market innovations”, LET Distributor Delegate.
Our 2024 Light Equipment and Tableware forum treated delegates to product showcases from Amefa, Contacto, Dalebrook, Dualit, Elia, Foodservice Equipment Marketing (FEM), Frilich, Grunwerg, Lifetime Brands, Metcalfe, Mitchell and Cooper, Pro Foodservice Reps, Signature FSE, Tablecraft, Thunder Group, and Zodiac.
The LET Forum is free for Distributors to attend
You can sign-up to attend here - Ts&Cs apply
This article is part of Tabletop Trends - FEA's quarterly light equipment and tableware sector newsletter.
Tabletop Trends is produced and distributed by the Foodservice Equipment Association, the UK's largest independent foodservice equipment trade association. All suppliers listed in this article are FEA members. A full list of Light Equipment and Table suppliers can be found on our Meet Our Members section - simply select Light Equipment / Food Prep from the Product Type drop down menu
Contact the FEA
Rotherwick House, 3 Thomas More Street, St. Katharine Docks, London, E1W 1YZ
020 7793 3030 | enquiries@fea.org.uk
