New Member Spotlight on WMF

Being part of Groupe SEB | professional and leading in the culinary cluster we are serving all hospitality areas with professional catering and hotel equipment.

Our extensive portfolio includes elegant cutlery and glassware, practical serving utensils, versatile buffet equipment, and tasteful table decorations. Each product combines functionality with sophistication to support impeccable service and presentation.

We blend tradition with innovation to meet the evolving demands of the hospitality industry, providing reliable, design-forward solutions that elevate any service environment.

WMF Professional embodies a legacy of quality, style, and innovation, dedicated to supporting the highest standards in professional settings. As part of the team our partners also having access to a wider brand and product portfolio of our group. Our team would be pleased to discuss how our solutions can meet your needs.

What do you love most about the foodservice equipment industry?

The vital environment and development of the foodservice equipment industry, is the motivation of our teams in product development, production, sales and customer support.

We are not standing still, as the industry is not standing still. We are offering solutions instead of single products.

At WMF, we value our partnerships with the world’s leading hospitality brands immerse us in a culinary world fuelled by creativity and passion.

As leaders of WMF and Hepp in the region, our focus is on delivering outstanding customer service—building loyalty and satisfaction at every touchpoint. In a competitive landscape, exceeding expectations and creating memorable moments set our brands apart.

What is the biggest challenge for your business right now?

The hospitality sector is evolving rapidly, driven by globalization, changing lifestyles, and technological advancements. Today, over 75% of guests seek personalized and luxurious experiences, highlighting a significant shift in consumer expectations. To stay competitive and build lasting customer loyalty, businesses must adapt and exceed these demands.

While market dynamics intensify competition and present challenges like staffing shortages, rising guest expectations, and supply chain disruptions, innovative solutions are key to sustained success.

At proHeq WMF Professional Hotelware, we have invested significantly over the past 18 months to enhance our manufacturing and warehousing capabilities in Central Europe. We’ve also focused on employee development in key Northern European markets and restructured our route to market in the UK & Ireland to better navigate the future landscape.

Though the road ahead is demanding, the rewards for adaptability and innovation are substantial. Embracing these changes not only enhances guest satisfaction but also ensures long-term resilience and profitability. We are confident that our enhanced capabilities position us as a strong partner for your business.

What are the drawing factors for joining FEA?

We are excited about the next phase of our journey and the potential for collaboration, innovation, and mutual support with FEA members and like-minded individuals. As we navigate the industry's dynamic landscape, we remain committed to driving growth and excellence through partnership.

Looking ahead to 2026, this collaborative spirit will be key to building a resilient and forward-thinking market presence in the UK and Ireland. We invite all stakeholders to join us in exploring new opportunities and strengthening ties within the FEA framework.

Anything else you’d like to add?

With our products and brands, we enable table and buffet settings as individual as the hosts, venues, and concepts themselves. We call our customers partners because we seek precisely this close connection to achieve even greater success together.