FEA Member’s Spotlight Zone at HRC is a hit with foodservice equipment suppliers
FEA Member’s Spotlight Zone at HRC is a hit with foodservice equipment suppliers
Still time to sign up for ‘ultra-cost-effective’ HRC exhibitor package
The FEA Members Spotlight Zone at HRC is proving to be a popular concept with members – several companies signed up within the first week of its launch, including Aqua Mundus, FEM, Krupps, Metcalfe, Precision, and Valentine.
“We’re delighted with the response from members,” says Jocelyn Shawyer, events and membership manager at FEA. “As well as the ones who are already participating, several more have expressed interest.”
The whole idea behind the Zone is to offer FEA members a low-cost way of participating in HRC, which remains the UK’s most important foodservice exhibition. It’s co-located at London Excel with other key shows including IFE and The Pub Show, as well as the International Salon Culinaire competition. Collectively these events form Food, Drink and Hospitality Week, attracting over 25,000 visitors.
FEM’s sales director Mike Inwood thinks this is a great opportunity for FEA members. “HRC is still the UK’s biggest trade show,” he says. “FEA has put together an enticing offer with their Spotlight Zone. The timing is perfect for us as we are planning to use this opportunity to show the industry some new and very exciting products.”
Each 2x2 metre stand in the FEA Members’ Spotlight Zone costs just £2,500, including lighting and power. “It’s a simple, ultra-cost-effective way to exhibit at HRC,” says Shawyer. “All the participating companies have to do is turn up and dress their stand. If they want extras, such as additional lighting, then the HRC organisers can provide it.”
Any FEA members interested in finding out more should act swiftly, as the deadline for booking into the FEA Member Spotlight Zone is February 6th. For information and to make a booking email Jocelyn.Shawyer@FEA.org.uk.
HRC takes place from March 30 to April 1 at Excel London.
